Brand Management

The Mikron Group actively manages its umbrella brand and sub-brands. Both the Automation and Machining business segments usually attend trade fairs all over the world, where they present their range of systems, products and solutions. This was not possible in the 2021 financial year, which was dominated by the Covid crisis. Mikron maintained customer contact in 2021 in both business segments primarily via digital channels and held various webinars, among other things. The Group also uses various brochures, a state-of-the-art website including videos, a YouTube channel and an iPhone/iPad application as brand management tools.